#WhenEverythingCounts

WHAT COUNTS FOR YOU?

#WhatCounts

Every step, every stroke -every movement counts during practice or competition. Athletes Own has made it a virtue to develop the optimal gear for you and your sport.

Therefore it counts for you to choose the right product in the right size. Find your right size here

WHAT COUNTS FOR THE ENVIRONMENT?

#WhatCounts 

What counts for the environment, counts for us all. We design and produce to provide better service for your needs as a club or team and for lesser damage to our surroundings. Our fabric is ECOtex 100 certified and protects against UV-radiation. Our production is focused on a full-scale consumer sustainable politic which leaves no room for overproducing or negative waste-management.  We produce very small quantities for stock. This makes us more flexible to focus on your wishes for you, your team or club.

WHAT COUNTS FOR A PRODUCT’S DURABILITY?

#WhatCounts

Everything counts for an Athletes Own product!  The better made, the longer it last. This makes the design so important. To last the lifetime of an Athletes Own product. And to secure re-ordering. When you’ve found your AO-favorites, have no fear of them going out of style. Use it for all purposes at any age. Nothing is too daring, none is too young or too old for an AO-product. For swimming though, we recommend your AO-favorite made for this purpose.

WHAT COUNTS FOR MADE IN DENMARK?

#WhatCounts

Athletes Own is a Danish invention. Designed and produced in Denmark under the humble acknowledge of what made Danish Design so great in the late 50’es. A simple and cool design-signature produced with great care for each product. This is only possible when we’re as close in minds and geographic, as we are in AO with our manufacturer in Jutland. We have no waste production misunderstandings between us and we can reproduce styles within 3-4 weeks from your order to shipping. Our manufacturer holds the high standard of CSR among his employees, as proclaimed by Danish law. Therefore you can be sure that your Athletes Own product bears the full responsibility to its origins.

WHAT COUNTS FOR DISPOSAL? 

#WhatCounts

When you grow out of an AO-style, pass it on to further use for the benefit of the many, before it ends its days to reappear as recycled.